Feel Change Build

How to Overcome Impostor Syndrome

What Is Feel Change Build?

Feel Change Build is a neuroscience-based transformation framework that teaches processing emotions in 90 seconds (Feel), transforming protective thought patterns into expansive alternatives (Change), and creating authentic lives from that foundation (Build). Created by Kate York, this methodology integrates somatic emotional processing with cognitive pattern work, specifically designed for anyone ready to change.

Table of Contents

• What is Feel Change Build?
• How does Feel Change Build work?
• Who is Feel Change Build for?
• What makes Feel Change Build different?
• What results can you expect from Feel Change Build?
• Who created Feel Change Build?
• FAQs

What Is Feel Change Build?

Feel Change Build (FCB) is a three-phase transformation framework that addresses the root causes of being stuck: unprocessed emotions and protective thought patterns that no longer serve you.

The framework consists of three integrated phases:

FEEL: Process emotions through your body using the 90-Second Dual Awareness Method, based on Dr. Jill Bolte Taylor’s research showing emotions are 90-second biochemical responses.

CHANGE: Transform protective thought patterns (like “I should handle everything myself.” or “I’m not good enough.”) into expansive alternatives using bilateral stimulation and metacognitive awareness.

BUILD: Create authentic work, relationships, and life from the foundation of clear emotions and aligned thoughts, rather than from fear, obligation, or other people’s expectations.

The methodology recognizes that different people need different entry points; some process through emotions first (sensitive processors), others through thoughts first (analytical processors). Feel Change Build provides pathways for both.

How Does Feel Change Build Work?

The Three-Phase Process

​Phase 1: FEEL – Emotional Processing

Women learn to process emotions in 90 seconds using dual awareness: placing 50% attention on the physical sensation of the emotion and 50% on a neutral anchor (like hand placement on heart and belly). This allows the emotion’s biochemical cycle to complete without overwhelm or suppression.

The scientific foundation comes from Dr. Jill Bolte Taylor’s neuroanatomical research demonstrating that emotions are 90-second chemical responses in the body. When felt fully without resistance, they complete and release.

Phase 2: CHANGE – Thought Pattern Transformation

After processing underlying emotions, women identify protective thought patterns—recurring beliefs developed to keep them safe but now limiting growth. Common patterns include:

• “I should handle everything myself” (hyper-independent pattern)
• “If I’m not perfect, I have no value” (perfectionist pattern)
• “I can’t trust others to do it right” (control pattern)

Using bilateral stimulation (alternating left-right awareness), women acknowledge the protective purpose of these thoughts, then consciously choose expansive alternatives that create possibility while honoring legitimate concerns.

Phase 3: BUILD – Authentic Creation

With clear emotions and aligned thoughts, women build careers, relationships, and lives from authenticity rather than fear. This phase focuses on taking action from the new emotional and mental foundation, not forcing change through willpower alone.

The Dual Pathway Approach

Feel Change Build recognizes two primary processing styles:

​Sensitive processors (Feel→Change): These women experience emotions physically first, then identify connected thoughts. They need to process feelings before thought-shifting works effectively.

Analytical processors (Change→Feel): These women identify thought patterns first, then connect them to body sensations. They need to understand patterns cognitively before accessing emotions.

Both pathways lead to the same destination—integrated awareness where emotions and thoughts work together instead of against each other—but honor different starting points.

Who Is Feel Change Build For?

Feel Change Build is for any woman who’s ready to feel different, think different, and build different, regardless of where she’s starting from.

Our Community

New Graduates & Young Professionals just discovering that the thoughts running through their heads aren’t facts, that anxiety doesn’t have to be a permanent state, and that they can create lives beyond what they’ve been told is possible.

Working Mothers who want transformation but need it to happen in 90-second increments between meetings and bedtime, who are done choosing between being present with their kids and pursuing their own growth.

Mid-Career Women who’ve followed all the rules and still feel empty, who are ready to stop performing their lives and start living them, who finally have permission to ask “what do I actually want?”

Women in Life Transitions navigating divorce, empty nests, career changes, or health challenges who are discovering that the protective patterns that got them here won’t get them where they want to go.

Older Women who’ve spent decades prioritizing everyone else and are finally ready to break the patterns keeping them from deeper connections with their children, grandchildren, and themselves.

What These Women Have in Common

• We’re ready for something different but don’t know where to start or think we don’t have time.
• We sense there’s another way to feel but haven’t found methods that actually work.
• We’re tired of fighting themselves: the inner critic, the guilt, and the constant second-guessing.
• We want practical tools we can use immediately, not theories we have to study for months.
• We’re done with “just think positive” because we’ve tried it and know it doesn’t address the real issue.
• We need transformation that fits into real life, not perfect conditions that don’t exist.

What You’ll Find Here

This isn’t about becoming someone new. It’s about becoming more yourself.

You’ll learn that:

• Your emotions aren’t enemies to suppress; they’re information to process.
• Your “negative” thoughts aren’t character flaws; they’re protective patterns you can transform.
• Change doesn’t require hours of your day; it happens in moments of choice.
• You don’t need to have it all figured out before you start; you just need to start.

Who Feel Change Build Is NOT For

Important: Feel Change Build is not a replacement for therapy, psychiatric treatment, or medical care. If you’re experiencing clinical depression, severe anxiety disorders, PTSD, suicidal thoughts, or other mental health conditions that interfere with daily functioning, please work with licensed mental health professionals. FCB can complement professional treatment but never replaces it.

This framework also isn’t for women seeking:

• Someone to fix them (you’re not broken, you’re in patterns that no longer serve you)
• Instant results without participation (change requires your active engagement)
• A guru to follow (we’re here to help you trust yourself, not replace your judgment)
• Perfection (we’re building progress, not flawlessness)

The Bottom Line

If you’re a woman who’s ready to stop fighting yourself and start understanding yourself, who wants practical tools that work in real life, and who’s willing to spend 90 seconds at a time transforming how you feel, think, and build then Feel Change Build is for you.